Head Shepherd
Mark Ferguson from neXtgen Agri brings you the latest in livestock, genetics, innovation and technology. We focus on sheep and beef farming in Australia and New Zealand and the people doing great things in those industries.
Head Shepherd
Shaping Aussie Agriculture with Ben Simpson
Ben Simpson from OGA Creative Agency shares his passion for the varied landscape of Australian agriculture - focusing on storytelling, ethics, and innovation. He discusses with Ferg how effective communication, AI and visual storytelling are shaping the future of livestock marketing. Ben highlights the importance of ethical practices, brand values and initiatives like Meat and Livestock Australia's ‘Australian Good Meat’ program in enhancing Australia’s global standing.
- Agriculture storytelling
- AI impact
- Brand values
- Ethical practices
- Global reputation
Head Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.
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Welcome to the Head Shepherd podcast. I'm your host, mark Ferguson, ceo here at NextGen Agri International, where we help livestock managers get the best out of their stock Before we get started. Thank you to our two fantastic sponsors for continuing to sponsor this podcast. Msd Animal Health is perhaps better known as Cooper's Animal Health in Australia and for their Allflex range across the world with a comprehensive suite of animal health and management products. Heinegger is a one-stop shop for wool harvesting and animal fibre removal. The Heinegger team have a deep understanding of livestock agriculture, backed by Swiss engineering and a family business dedicated to manufacturing the best. We are grateful to our sponsors for their support, helping us bring Head Shepherd to you each week. Now it's time to get on with this week's episode. All of you listeners out there and all the great comments we get on various forms put those out there enjoying your head shepherd.
Speaker 1:This week we've got a marketer on. In fact, we've got Ben Simpson from Ogre, which our company do a lot of seed stock marketing as well as many other things. But Ben's got a massive passion for photography, for telling the story of people and brands and has been behind a few big names in the cattle and sheep industry and is known to many out there. He's got a real passion for agriculture and livestock, as you'll pick up in the interview. So, yeah, great to have Ben along this week. We had a lot of fun recording this interview. We did it actually in person on his place. He cooked up a stunning lunch before we got into it. We've got a great video recording of this one as well. So if you want to watch along, by all means do that. Yeah, I'm sure you'll get a few insights out of Ben, particularly if you're interested in the marketing side of ag and the storytelling side of ag.
Speaker 1:This week on the the hub, we've released an article around passing rates in auctions. We've seen a pretty tough selling season in australia or tougher than what has been for a few years maybe and I think sometimes people get a little bit down on themselves when they pass a few rams in. I'm going to argue in this article that that should be what we should be aiming for. We should always have a few more in and are likely to sell just to give people the full choice. People like being able to choose their type within, within your type at your auction, and I think if we have a hundred percent clearance. Often that means that somebody's grabbed a ram that that maybe they wouldn't have grabbed otherwise and and if there was a, yeah, we might leave out auctions. I'd leave out rams that we don't necessarily like but someone else does, and we've certainly seen that where we put a spare ram in an auction and it ends up topping the auction and going someone very happy with it where it wasn't actually destined for the sale. So I think, yeah, just I guess for those people out there who passed a few rams in this year, I think feel relieved. That's probably doing the right thing by your buyers by having a few extra in there. Others really do judge themselves on their pass-in rates, up to you. But I guess my thoughts are that having 10%, 15%, 20% of rams pass-in is not a massive fail. It just means you've given your buyers some choice this year.
Speaker 1:Obviously, we all want to sell. Everyone selling rams or bulls wants to sell all of them, and that's natural. But I think we're lucky to always have a few pass in and I just wrote this article to kind of justify why I think that's not a bad thing. But anyway, jump in there, have a read in the hub. The hub is going great. We're getting that article out there every week and if you've signed up, you'll get our newsletter every fortnight as well. So definitely jump on and sign up for those things.
Speaker 1:If you like listening to Head Shepherd, you'll get some. You'll get some insights from what we're, how we're thinking as we as we go as well. So, yeah, jump on there and sign up. We'd love to have you in that area. Righto, we'll get on with this week's show with Ben Simpson, live at his farm in Australia, recorded a couple of weeks ago. Righto, welcome back to Head Shepherd. We're recording this one in person. Often we do this via web, and so I'm sitting in some virtual camera somewhere and I'm not chatting properly, but today I have the great pleasure of being with Ben Simpson. Welcome to Head Shepherd, ben.
Speaker 2:Thank you and congratulations on your 200th podcast, which was the other day, was it?
Speaker 1:Yeah, yeah. So I'm not sure when this one will go out, but it'll be a few weeks ago when this one hits the airwaves. So, yeah, awesome, awesome result, big lot of work, but anyway it's been good this far.
Speaker 2:Oh, it's fantastic to be here, mate, beautiful day.
Speaker 1:Cracking day. We've got a few cows in the background which are adding to the joy.
Speaker 2:And one miniature sausage dog on heat and one of my son's young working pups underneath my feet. So there's going to be plenty of interruptions, should be, yeah.
Speaker 1:We'll have plenty, but anyway we'll get there. We normally start with a bit of background and we'll have plenty, but anyway we'll get there. Ben, we normally start with a bit of background and we'll start with. I guess you've got a passion for capturing people's story and using your visuals and sounds to tell their story in a really authentic way. Has that always been the case or something that has evolved over time?
Speaker 2:Yeah, so I moved down here in 1996 and I was exporting live animals and semen and embryos around the world. So that was how I sort of moved into this beautiful district and we're running a pretty large embryo transplant program. I think we had 700 recipients here just for the C-grade eggs and we were exporting the A and the B grades. But I was doing the breeding of that operation and setting up export markets around the world. But I was also doing the marketing. So I was doing my own communication and my own visuals to sort of accompany what we did. So it evolved. My ex-wife and I sort of started OGA as a continuation of that and very quickly it turned into a creative know, a creative agency and now we're lucky enough to go from Western Australia all the way to New Zealand working with some pretty amazing people.
Speaker 1:Yeah that's cool to see. That's the beauty about this podcast. I learn things about people that I wouldn't questions, I wouldn't normally ask, maybe if we just go back even further and that's sort of, I guess, when you first picked up a camera and sort of why agriculture was in your blood, where all that sort of I guess the back story before the before, I guess.
Speaker 2:Yeah, before the before. Well, I was lucky enough to. I was brought up in a situation where we had a farm, a beautiful farm in Mudgee, but not a large farm. We had a farm, a beautiful farm in Mudgee, but not a large farm, but I loved agriculture and so that was always my vocation. I suppose I've got. I come from a pretty academic family. My father's a philosopher, my mum's a psychologist, my sister is head of, you know, a big superannuation fund and stuff like that, and I was expelled from university so I didn't quite sort of fit my temperament. But the love of agriculture and the, I suppose, inherent desire to communicate has been in my blood. So that has living in a house with a philosopher as a father and a psychologist as a mother and stuff like that. Communication's always been, you know, really strong and really important. And then I suppose, finding what I did, my love of agriculture, my love of genetics, it just evolved to that. I felt I can contribute that way by helping other people communicate.
Speaker 1:Excellent.
Speaker 2:Yeah.
Speaker 1:Really interesting. It would have been a very interesting household to grow up in it was.
Speaker 2:I don't think they were that happy when I was expelled from uni. Possibly not yeah.
Speaker 1:I guess, if we move to the present day and so obviously you're marketing for some really big names in studsock and big corporations beyond studsock I guess if we go into sort of first principles, what's central to helping someone that you work with to tell their story I mean, that's your superpower is getting that story out to people what's central to them, helping them do that- yeah, strategy, mark.
Speaker 2:You know strategic mapping is the central thing we do for our company. So, as I said, ogre started with with me, and then and then with jules, and now it's got 12. We've got 12 really, really good people in the company. And strategy I mean, yes, I am a photographer and a filmmaker as well and I still still love doing that, but strategy is, I'm the lead strategist for the company and our strategic mapping that we do with. We work with transport companies, agricultural companies, manufacturing companies. Developing a strategy is the most important thing because it dictates where you want to go, but how you want people to feel about you in the future. So we then, once we develop a really healthy strategy with companies, we then work to build the content, create the content that's going to help them get where they want to be really and, most importantly, help how they want to be perceived in the future.
Speaker 1:Yeah, that saying that people forget what you tell them, but they remember how you make them feel, and that's obviously correct.
Speaker 2:Well, it's true, I mean, you know what I mean. Ultimately, everyone's purchasing decision is made emotionally ultimately. So it might be, you know, 20 decisions that are mathematical to get to your final two, but when it's at the final two, ultimately you go with the one that you feel more emotionally safe with, and that's what we try and do with companies, and it's essentially that forms it. The other thing is, you know, I mean, we do work with a lot of the same people. Mark, we're not prescriptive. Our company isn't prescriptive, so we actually take the time to listen to our clients.
Speaker 2:It's a crazy idea. Yeah, it's a crazy idea, isn't it? You listen to them and, as you do genetically, you listen to your clients and understand what their challenges are and what their environments are. You don't have one prescriptive method that works in Warrnambool, as opposed to Burke or Christchurch. You know what I mean. You're developing methods and techniques that help people in their environment, and we're the same. So we listen to our clients and then we help them communicate what they feel they want to communicate. And I think that essentially makes us different, because every day we're communicating on behalf of our clients, and that makes and I think that essentially makes us different because every day we do, we're communicating on behalf of our clients and that makes such a massive difference in ag, especially in ag. Yeah.
Speaker 1:Yeah, I guess I mean maybe in everything, but in ag, if you're not authentic, you get found out really, really quickly. If you're not being true to yourself, then you're out.
Speaker 2:Getting. You're right. I mean, as you know, we work with an amazing array of clients, but I feel it's better to get a genuine response from someone than one that has been written in a boardroom on an Excel spreadsheet. I feel like if someone naturally gives three-quarters of the answer that you're trying to get from them, that's a lot better than making them become false and like straight up at the camera and things like that. And I know like, ultimately, everything we do is on behalf of our clients' clients, right and so for the general public or a seed stock population to believe a message, it's got to be genuine, um, and you've got to believe the product that you're selling like that's the key.
Speaker 1:Like you can't, people, I think, get a bit carried away with when they see sales programs and agriculture, thinking that it's all, it's all push, but it's genuinely knowing that people will do well when they have these genetics or that transport company or whoever you're working with. You know that they've got good product to sell. That makes the sale or the marketing much easier.
Speaker 2:Oh, 100%. I mean, the two major components of our strategy is how do you want to be perceived? And we will develop all the communications to enable you to be perceived in the way that you want to be perceived. But just like you, mark, it's got to be backed by fact. So if you want to be the biggest, we can build all the marketing material to make you look like that, but guess what? We have to actually have the facts to make you the biggest, the fastest, the most efficient. So we sort of balance everything we do with mathematical fact. It's a really nice blending of like slow motion, emotional music and all that sort of stuff with cold, hard facts. And that's what I love about like combining, even working with you, with some of our clients, we can build all that emotion into a brand.
Speaker 1:and guess what we've even better, we've got mathematical facts to show that it works exactly if we shift gears a little bit and give you a bit of a free mic to chat about Australians and Australian ag and generally, and a bit of a free mic to chat about Australians and Australian ag and generally. And I guess one of my hates I guess in ag is and I think it's there in Australia and New Zealand is the tall poppy sort of syndrome. That's kind of its destiny to be average, because if you stand out from the crowd you get beaten back, and if you're sort of a bit crap you get beaten up as well. So it's kind of everyone's happy in the middle. I guess people, yeah, and people are just generally uncomfortable putting themselves above the crowd. How do we change that and why does it need to change?
Speaker 2:You can answer it in a long way. I suppose We've been beaten down to some degree by industrial ag and it's like so many commercial producers have been just price takers and it's been a matter of you know, shut up, do your job, we'll pay you what we want, and you become a price taker and don't complain, don't talk hoppy and things like that. And I understand that the large industrial model has to work when we've got to feed a huge amount of the population. But I call that like that's the comet. And there are big organisations in Australia that you know, we know who they are and they're the comets and there's nothing wrong with those.
Speaker 2:But the beauty about having a comet is you've got a comment tail and there's so much opportunity created post the big, you know, perhaps monopolizing sort of supermarket change and stuff like that. They're doing a great job feeding people, but post that and you can choose to be in that model. But there's so many interesting things happening in the comet tail behind and being able to, you know, breed a product that's genetically different or prove it. Listening to the marketplace. Ultimately, I think if you are in a situation where you've been able to achieve that, then you're not tall popping anymore. You're actually just saying, hey, I've achieved this and other people can partake in my success because of it, and it doesn't have to be prescriptive.
Speaker 1:I guess, if we get your read on Australian agriculture at present, I won't prelude that with my thoughts, I'll just let you jam on that. But yeah, I guess opportunities are coming our way, headwinds are coming our way. What do you see in terms of livestock?
Speaker 2:and ag or just ag generally. Yeah, I think we're in a great spot. You know I always like taking a positive view. I mean, of course, we've always got challenges. We've always had challenges, as you know but I think there's a real and it's thanks to people like yourself.
Speaker 2:I think this open source communication, the sharing of ideas, the sharing of science and technology and advancements and things like that has enabled I wanted to say the word selective, but it's not the right it's enabled progressive commercial and seed stock producers to adapt and share and grow stronger as a result. And I think Australian ag is really well underwritten by having being able to how do I say it? The whole supply chain. You know the security inside the supply chain and being able to how do I say it? The whole supply chain. You know the security inside the supply chain and being able to. You know, these days we do operate in a global market.
Speaker 2:So we've got now not only seed stock producers telling the stories, but we've got commercial producers as well, because some of our really large-scale commercial guys understand that their brand yes, they're wholesalers, but their brand, if they want their brand to be taken up or bought their products, whether it be grain, wool or meat or anything want to be taken up by a larger sort of globalised company, then their brand also has to have the similar values and brand propositions put into it in regards to looking after the environment, being traceable, being really authentic in what they do. So that's coming down to a commercial level, and the producers that are doing that are starting to be a preferred customer. There's no such word as premium, but you know a preferred customer because overseas companies can say, hey, we're using you know, wool from this producer here and they also care about the environment, care about animal welfare, care about their staff. So we're starting to tell those stories as well. That's going through to a global pull.
Speaker 1:Well, that can sound too far away, I suppose, if you're out in the back of the bird farm and you see a sheep, or whatever you think that's miles away. But even down to having that good story and that good communication strategy, they're the people that get priority staff. They're the people that people seek out to get a job with. So making sure you've got a story to tell and you're telling it well has local benefits as well as those sort of global benefits.
Speaker 2:It is. I think we've only just started. As you know, we're lucky enough to work with Meat and Livestock Australia and I think they do an incredible job and it's an enormously hard job because they have so much of that industry that they have to represent. But I've been lucky enough to be involved with the Australian Good Meat, which is a proactive arm of Meat and Livestock Australia. That is, we're pushing positive stories into the meat eating and non-meat eating areas of urban Australia and being proactive about agriculture. I think needs to be for the next five to ten years. I think that is our most crucial thing that we can do for agriculture.
Speaker 2:I think Australia is a beautiful country. We produce an incredible product, whether it be wool or meat or grains. We've got this amazing island that's locked up from the rest of the world and we're one of the largest exporters of food in the world, so we've got a great story where we've we've only just started to understand the power of being proactive, of of communicating what we do and making other people feel good about our products yeah, I guess that sort of leads on to my next question, which is on your thoughts on how well we currently communicate with those end consumers and and your thoughts on whether we're doing enough well, I mean, I think I think we've started and I think that's really, really important.
Speaker 2:Um in, I think there's on a with some parts of the industry. You know, dare I say it, wool and the non-musing thing. I think there's been various representative bodies that have had their head in the sand in regards to non-musing. I remember a beautiful Italian wool company pulled me into their boardroom maybe five or six years ago and said Ben, like help us, we can't buy Australian wool. And that's on a commercial level. Six years ago, but yet we're still not really doing anything about it.
Speaker 2:And you know the whole non-mulesing thing. The world doesn't want mulesed wool and we know from other people that we work with in the industry Howard Perry, husband and Pollinate. We've actually got facts and numbers behind that. I don't want to quote them because I'm not an expert in it, but we're at a critical point with the mules in debate that if we don't proactively fix it and also genetically fix it, I think there's a real potential. It not only could it's already affecting wool, we know that. But imagine if it got into lamb. Imagine if Australia eats lamb. We're so proud of our lamb. Sam Chickabooch, you know all of that, we eat lamb, but imagine if the mulesing thing gets into lamb which has already been discussed.
Speaker 1:I think there's lots of examples like that, where we just have to front foot reality and put our maybe personal preferences and biases aside and know what we're having. I mean, I think I guess the way I always think about it is, if you think it's not going to be there in 20 years, then you might as well. I love the quote from Bill Malcolm, which is act now as if the future you believe is already in place or something along those lines, like if we know the future, because we can kind of predict what consumer sentiment is going to be or is already. We've kind of just got to get on with it, and that's not just a mills in debate, that's an everything around our credentials as landholders as animal welfarists.
Speaker 1:Every farmer loves their animals more than anyone, but we just need to make sure we're doing it in a way that we can really tell it.
Speaker 2:A hundred percent and it's using, I think, some of the heart. The organisations that are perhaps against farming use a modern language which is very inflammatory and damaging Words like deforestation, where I plant trees here every year on my farm and I know farmers that plant trees all the time but yet we get slammed with the deforestation thing. Now, clearing land with regrowth it has a bit of regrowth so you can plant more crop and grow more food and sequest more carbon. That's a good thing, but we get tainted with the deforestation. So I think the challenge is for us to communicate with the same language, like fight the battle with the same language. If they're in a fight metaphorically, if they're fighting bare-fisted, then we should fight bare-fisted too. You know, in a fight metaphorically, if they're fighting bare-fisted, then we should fight bare-fisted too. But all in all, I think again, we can overcome so many of the potential negatives in agriculture by constantly promoting positive stories. I think every Australian, I think every New Zealander should bloody love farmers, yeah.
Speaker 1:And I think I live in a city and I think, 300,000 people, not a big city, but but I think I've never met an individual that doesn't love farmers, so like it kind of. I wonder how much of the our concern is us is listening to the story of a minority too much and and sort of, and using that as an example to they all hate us so we can't do anything or whatever. Like the opportunity is just to tell our story a little bit better. I think means that we won't get into the fight level, we'll just get into the informed level. And, um, I know that you can't consume it. You can't if you have a strategy. That means you're trying to inform the masses. That's a really tough way to go about it, but you can tell your story in an authentic way and I think we can place ourselves better than we currently do.
Speaker 2:Anyway, Well, I think some of the wonderful sort of even for me to talk about Australian Good Meat and, as I said, it's been a wonderful collaboration Going out and telling positive stories has been great. But now we're down at a deeper level where we're actually approaching random people in the street saying, would you like to ask a farmer a question? And we're then getting the farmers to answer. So we're actually crossing this divide where people in urban areas actually feel like they're a part of the conversation and they do get the chance to ask a farmer a genuine question and a genuine farmer and I've got to say we haven't had a farmer that hasn't been so happy to answer that.
Speaker 2:And crossing that, yeah, that that divide between because ultimately, like I said, like you and I are involved with, with, with whether it be strategy or genetics and I love the fact that we love both is we get so involved at that level um of what we do. But on a really basic level, I think farmers want to be able to show and communicate that they love their land, they love their animals, they love their pastures, they love looking after their land, and I think people in urban populations, the more connected they can feel to that and just know, I mean, it's not their primary concern, but know that they can go to a supermarket or a farmer's market and buy some meat or buy some produce, and knowing that it has been ethically raised or sustainably made. And you know that word's overused, as you know, but that feel-good sentiment I think it's really important.
Speaker 1:Yeah, I think that. Yeah, I guess, bring back the trust whether we, yeah how far it's been eroded I don't think it's that far but yeah, that just trust that they are doing a good job for whatever it is, I think is what we need.
Speaker 2:Yeah, and it's hard. I mean the world doesn't stop eating, right, so we get. I mean, you know there could be a bloody catastrophe and you know 99% of the population is still going to go to a supermarket and do the same thing they did the day before that. You know, whatever tragedy. But I think at that top end, if we can all understand the process of agriculture and like the ecosystems that we need to survive in it, I think the more we can everyone can understand that it's part of an ecosystem I think we're going to be all better off. And you know the cliche, you know, I didn't know that. You know where do you get your milk? Well, you get it from a supermarket, and I know that's a cliche, but the more we can break down that cliche, the the more we can break down that cliche, the better.
Speaker 1:Yeah, yeah, sure, and we could jam on this for a long time, so I'll move on. But, yeah, enough said. But yeah, I think it's a big opportunity there and it's great the work that you and MLA are doing. Just a bit of an interesting question for me really not necessarily for listeners, but I've been doing a bit of artificial intelligence learning. You run a company with 12 creatives and I think when I originally thought creativity was going to be a thing that AI wasn't going to be good at, but it turns out it's not bad at it. What do you think the future holds for creative companies? Is AI going to? I guess, the ability for AI to erode trust because it can mimic stuff? It's an interesting space.
Speaker 2:Yeah, I mean, the dangers are obviously there. Our company certainly embraces AI a lot. I suppose the main reason we use AI not in a video sense but in a communication sense, is that AI can sort through four pages of crap and bring it down, and all AI results need to be re-edited, but you know it can save you a day of work to strip back or clean. As you know, with data, data is no good unless it's cleaned, and the cleaning of data. So I think AI has some amazing benefits for all of us. But even now, like I know, I've come across two highly priced pieces of communication lately that you know like that has been written by AI and I've been lucky enough to say to these companies that have paid a lot of money for it it's like someone's actually just AI'd this and cut and pasted it. So you know, I think it's so exciting AI with what it can do from a breeding point of view, from analysing of genetics to even analysing the weather, to analysing data. I'm all for it. But to go to you from a visual we all know, I mean look, even maybe to answer your original question like what's the importance of photography, the importance of visual in our company and we are a visual marketing company is that it takes 1, 80th of a second for an image to hit you subconsciously, either negatively or positively, it doesn't matter, it's 1, 80th of a second. So it's the only legal, subliminal advertising thing that we can get the visuals. So whether it be a good photo of a ram or a good photo of a wall versus a bad photo, it's hitting you back here before you know it, and so the power of visuals are really, really important. And, of course, so we are going to navigate a minefield where AI could do some really damaging stuff as well.
Speaker 2:But again, going back to my original thing, if agriculture embraces the power of positive storytelling and taking a proactive stance on what we do, then we're going to be always in front of the eight ball. And unfortunately I can't talk about New Zealand, but in Australia we are famous for watching a catastrophic event approach us, watching it and doing nothing. It's disgraceful, and you know, we all know it, but some of the things that agriculturally have happened in Australia, where we knew it was happening, knew it was coming, for up to six months and we've done nothing about it. As you know, in private wealth and private wealth companies. You wouldn't last a day in a company like that.
Speaker 1:Yeah, no, attractive. The front foot has got to be the way forward. Possibly the toughest question for the interview is the one that slows people down a bit, and that's what's the last thing you change your mind about.
Speaker 2:Oh Jesus, mate, I could go all wormy-toomy on you here. Yeah, well, it's up to you. I did think about this question this morning in bed as I had my coffee and pondered the sunrise, so I'll answer it the way I've decided to answer it. But I suppose I love what I do and I'm highly motivated and I'm driven and been really lucky to. I've got an amazing company and even the stable of our clients that we have the collective of our clients is probably second to none and organisations that I'm honoured to work with. So everything I've done has come off my drive and my passion. I love that, but you know so that means I'm highly motivated by my thoughts and my feelings and now, with various amounts of help, I'm learning to make decisions off my goals in life and my values in life, not just my thoughts and emotions. Now, that might be way too much for a lot of people.
Speaker 1:That's why we ask that question really is because it always gets a deeper level of answer than we would ever get.
Speaker 2:Yeah, so I still want to be a high energy person and loving what I do and being really, really creative, but a lot of my. I want to be guided by my values and my goals in life, not just my thoughts and feelings, and for the people that sometimes have to live with me and my beautiful staff, it might make me more, you know, more zen and in touch with the day-to-days of life. Is that bad?
Speaker 1:I look forward to Ben version too.
Speaker 2:Well, yeah, I mean, we still love Ben, we still love the Fergs. You know, it's just I want to be able to contain the bad Benny, and you know, and all of that as well.
Speaker 1:Excellent, I look forward to that, mate. Really appreciate your time today, ben. You've taken me to your house. You've fed me a beautiful bit of eye fillet and some lovely Brussels sprouts. Brussels sprouts, yes, yep. Stunning little meal to get underway and great to be here in this beautiful part of the world. And, yeah, thanks for taking the time out of your day to come along and tell your story. I'm sure listeners out there will love hearing that authentic story.
Speaker 2:It's been a great honour mate and thank you. I love working with you. It's been a great honour mate and thank you. I love working with you. I love the happy my clients after working with you are happier clients with more purpose and the results. As I said, we're a results-driven company. The results I see from what your company does and the beautiful staff inside your company is second to none. I mean, my takeaway from this is that everything, every single thing I try and do in my life is a win-win. So from my work that we provide for our clients, our clients have got to win, their clients have got to win and ultimately the end consumer's got to win. And I love that you and I are involved in the same thing where everything we do has a purpose of everyone.
Speaker 1:Everyone wins and that's good, that's good, I come around to the thinking of an ecosystem lately, which is obviously what it is, and that's just a beautiful ecosystem to be involved in. So, yeah, we love the crossover we get with IGA and you. So, yeah, awesome. Thanks for your time and thanks for those kind words again.
Speaker 1:Thank you very much thanks again to heiniger, who are proud world leaders in the manufacturing and supply of professional sheep shearing and clipping equipment. Thank you to mnsd animal health and orflex livestock intelligence. They offer an extensive livestock product portfolio focused on animal health management, all backed up by exceptional service. We thank both of these companies for their ongoing support of the Head Shippen podcast.
